The Original General
"Antler Craze"
America's Million Dollar Deer Docuseries
A three-part series. Episode 1 premieres July 4, with episodes 2-3 releasing soon afterwards.
Pre-order Episode 1 below. Rent now and it unlocks the day it premieres.
Antler Craze Episodes
How It Works
Pre-Order It
Buy Episode 1 before July 4. It lands in your account, locked until premiere day.
Unlocks July 4th
The episode goes live. Press play whenever you're ready — no rush.
48 Hours to Enjoy
Your window starts on your first play. Rewatch as much as you like until it's up.
Questions
If I pre-order now, when can I watch it?
Buy Episode 1 anytime, it will land in your account, locked until premiere day; July 4th. You can start playing it anytime after it unlocks.
How long do I get once I start?
Your 48 hour watch window starts on your first play. Rewatch as much as you like until the window is up.
What about Episodes 2 and 3?
Episodes 2 and 3 will launch in the coming weeks. Pre-rental will soon be available for those episodes as well.
Where can I watch?
When you rent "ANLTER CRAZE," you get digital streaming access to watch anytime on supported devices with an internet connection. Airplay and screencast are also available. Downloads are not available.
Shop Replicas
1/2 Scale Replica – "Artist Series"
25% off
1/2 Scale Replica – "Artist Series"
Sale price
$299
Regular price
$399
1/2 Scale Replica Shed Antlers from "The General" (Hand Painted)
Price
From $17.99
A Brand is Born
The story of The General is as legendary as the unearthly frame he carried. His legacy is greater than any record book could ever hold. He’s a living reminder that when the world tries to cut you down, you can stand tall, knowing you are an #OriginalByGod.
You are the OG.
Shop Apparel
OG “Original by God” Sandstone Hoodie
Price
From $58
OG “Original By God Company” Heritage Tee
Price
From $35
The General
In the quiet fields of Nebraska, one buck rose above all others — a monarch whose rack would make history. The General stands as the most iconic typical whitetail ever recorded. His story is not just about size, but survival, mystery, and the magic of the hunt.
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